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Posts Tagged ‘Social Media’

A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and grow their brand. The creators of FadMashion promise a better user experience than other fashion networking sites. If you’re an indie fashion designer and registered on FadMashion, please let me know what you think. I’m interested in hearing about your experience.

I wish everyone in the FadMashion community the best of luck!

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As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your very own strategy of blog domination. Rock on. Here’s the link, from SmallBizTrends.com:

5 Dos & Donts For Getting Blog Coverage

by Lisa Barone
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A little note: The FCC now regulates how companies and bloggers interact, and bloggers must disclose their relationship with you. Read about it here. Note, the link to the right of the FCC page takes you to short videos explaining some of the guidelines.

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I just wrote on this topic for Nolcha.com. Social media—word of mouth on steroids— can give your fashion biz the boost it needs to gain traction.

Here’s an excerpt:

Social media is all the rage: fashion brands like Gucci, Rachel Roy and Louis Vuitton are all tapping into this medium to have their voices heard in a free-global marketplace.

At the 9 Festival for Fashion and Photography in London, fashion executives spoke about the impact social media is gaining in their business.

Stephanie Phair, Director of www.theoutnet.com explained the new presence of Facebook and blogging in business. “In traditional media fashion designers and retailers had a push mentality where we told you what you wanted and what your should buy.  Now with social media a push-pull mentality has emerged where customers have a very important voice.”

The beauty of this media revolution is that anyone can participate, from the consumer to the independent fashion designer, yet few fashion brands are embracing the full potential of social media’s impact on their business. Here are the top 5 reasons you should be using social media now….Read the full article here.

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I love this article on Inc.com. It profiles George Vlagos, the founder and designer behind the high quality Oak Street Shoes line, and how he launched his shoe business. The gist of the article: He had virtually no marketing budget, and very little name recognition. But when a blogger friend blogged about George’s new line, complete with nicely shot photos from different angles, and shots of some branded material, word began to spread quickly and George was well on his way to building his name. It teaches us a very powerful lesson about blogs, and how they can be used to promote a brand on a shoestring. My advice to you: identify key bloggers in your industry, and begin building a relationship with them.

My personal note: I love that George’s branding subtly and tastefully calls people’s attention to craftsmanship and Americana. Everything down to the name is perfectly chosen. Job well done.

Here’s a link to the article, which also links back to the sites mentioned above. Enjoy!

Adding Some Pep to Our Step

By Gina Pace for Inc.com

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