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Posts Tagged ‘PR’

As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your very own strategy of blog domination. Rock on. Here’s the link, from SmallBizTrends.com:

5 Dos & Donts For Getting Blog Coverage

by Lisa Barone
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A little note: The FCC now regulates how companies and bloggers interact, and bloggers must disclose their relationship with you. Read about it here. Note, the link to the right of the FCC page takes you to short videos explaining some of the guidelines.

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I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing something right: after being founded in 2007, the company is now doing a profitable 1.4 million in annual sales.

Read the article here on Crain’s New York:

Hits & Misses: Fashioning a winning strategy

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I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously.

Read the interview here:
InFocus: A Designing Woman

Enjoy!

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On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over coffee. Here’s the official event description and a link to sign up. Hope to see you on July 19 in Seattle!

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This Coffee Chat is for fashion, beauty, lifestyle and retail business owners (or those who want to be) and will give you a snapshot of what to expect for your first 0-10 years in business, how to get off the ground, and how to use branding, marketing, and social media to your advantage. We’ll also focus on your own individual business challenges and will brainstorm helpful ideas to keep your business growing.

Speakers: Giannina Granata Silverman and Juliet Sander
Topic: Make it happen – Strategies for Launching and Growing a Fabulous Fashion, Beauty, Lifestyle or Retail Business
When: Sunday, July 19th, 2pm-4pm
Where: Pilates on 10th, 2351 10th Ave E Seattle, WA 98102
Price: $25 per person

Click here to sign up.

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If you are an indie fashion label, then you should be. SmashingDarling.com is a place where indie fashion labels can show and sell their wares online to the discerning fashionista, as an alternative to mass market fashion and malls. For indie designers, it’s great way to build a cult following and sell your product.

I recently had the opportunity to interview Trish Ginter, one of the amazing forces behind Smashing Darling, and she gave some great advice for indies looking to showcase their wares on Smashing Darling, as well as some thoughts on how sites like hers might shape the fashion world. Here’ s the interview, enjoy!

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Ok, you have to read this article. Then when you’re done, read it again. Because Marc Ecko has killer brand building ideas. And so should you. Here’s the link:

“It’s Going to Be Big” by Arthur Lubow for Inc. magazine

My quick summary:

Don’t think of yourself as a T-shirt company or a jeans company, but think of yourself as a brand. A brand that lives and breathes. If you’ve got limited funds, find creative ways to build and promote your brand. Marc used YouTube to inexpensively generate lots of media attention for publicity stunts, way before it was fashionable to do so.  One year, Marc couldn’t afford to be at MAGIC but turned it into his best sales year to date by employing a street team to promote the fact that he wasn’t at MAGIC, therefore generating tons of inquiries. (Guerrilla marketing at its best.) As of today, Marc’s brand continues to be successful, despite the economic down-turn, demonstrating the power of brand loyalty.

These are some of the highlights of the article, but you should really read all of it to learn from the awesomeness that is Marc Ecko. Enjoy!

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