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Posts Tagged ‘Mood board’

I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only do you have to use every tool to your advantage to get customers to identify with your brand, you have to make those tools work extra hard to meet your strategic goals. This is where hiring the right models comes in. Wanna learn how? ┬áPlease read my Nolcha piece here:

The Model Puzzle: Choosing the Right Model to be the Face of Your Brand

Enjoy!

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Mood boards are a tool I use quite frequently with new clients when they ask me to create their new brand image. Simply put, a mood board is a collage of a certain style of imagery that represents the kind of look and feel you would like to portray in the marketplace. You can gather the imagery from various sources, but it is designed to be inspiration only. After deciding on whether to go with the look portrayed in the mood board, you would then hire a photographer to shoot images in a similar style. Don’t forget, the mood board must be a direct execution of your brand strategy, otherwise, it won’t make sense.

I think the best mood boards tell a story. If your brand had a story, what would it be and how would it look? Would it look like a black and white film noir? Or would it look like someone’s romantic travel journal? The possibilities for giving your brand a unique look are endless! Think creatively, and have fun.

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