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Posts Tagged ‘Brand Management’

A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and grow their brand. The creators of FadMashion promise a better user experience than other fashion networking sites. If you’re an indie fashion designer and registered on FadMashion, please let me know what you think. I’m interested in hearing about your experience.

I wish everyone in the FadMashion community the best of luck!

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I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously.

Read the interview here:
InFocus: A Designing Woman

Enjoy!

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I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only do you have to use every tool to your advantage to get customers to identify with your brand, you have to make those tools work extra hard to meet your strategic goals. This is where hiring the right models comes in. Wanna learn how?  Please read my Nolcha piece here:

The Model Puzzle: Choosing the Right Model to be the Face of Your Brand

Enjoy!

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I love, love, love this piece on Johnny Cupcakes, and how Johnny Earle, a 27 year old from Hull, MA started his T-shirt biz selling fun designs out of his trunk, and built it into a million-plus dollar biz. Quick summary: people want what no one else has. Keep it fun, creative, and fresh. Be smart about money, but take necessary steps to protect your brand and intellectual property. After that, the world is yours.

Enjoy the article from Inc here.

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I love this article that just came out in W magazine. My quick, two-second summary: those who are truly purchasing luxury fashion right now are not the skinny 16 year olds, they’re the established forty-something women with experience and the cash to prove it. Sure, they might like edgy or avante-garde styling, but they also have curves and want to be comfortable. What does this teach us? That in order to survive in this market, you have to truly know your customer. And design just for her. May success then follow.

Read the article here:

Adult Content

Not a cash-strapped, trend-crazed kid anymore? Perfect. You’re fashion’s new best friend.

by Dana Wood for W magazine


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On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over coffee. Here’s the official event description and a link to sign up. Hope to see you on July 19 in Seattle!

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This Coffee Chat is for fashion, beauty, lifestyle and retail business owners (or those who want to be) and will give you a snapshot of what to expect for your first 0-10 years in business, how to get off the ground, and how to use branding, marketing, and social media to your advantage. We’ll also focus on your own individual business challenges and will brainstorm helpful ideas to keep your business growing.

Speakers: Giannina Granata Silverman and Juliet Sander
Topic: Make it happen – Strategies for Launching and Growing a Fabulous Fashion, Beauty, Lifestyle or Retail Business
When: Sunday, July 19th, 2pm-4pm
Where: Pilates on 10th, 2351 10th Ave E Seattle, WA 98102
Price: $25 per person

Click here to sign up.

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