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Archive for the ‘Start-up’ Category

Hey Seattle up-and-coming fashion designers! On May 19, Luly Yang, Seattle’s very own couture rockstar, will be giving a free informative talk about how she turned her passion into a successful business. I mean, a really, REALLY successful business. Juicy info that every fashion entrepreneur could learn from, no? For time and location information, please go to UW’s Professional and Continuing Education website.

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I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing something right: after being founded in 2007, the company is now doing a profitable 1.4 million in annual sales.

Read the article here on Crain’s New York:

Hits & Misses: Fashioning a winning strategy

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I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously.

Read the interview here:
InFocus: A Designing Woman

Enjoy!

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Over and over again, I hear about entrepreneurs in fashion and footwear who leap ahead by solving a problem in the marketplace, by filling a market niche that nobody else has served. Cause Han, founder of See Kai Run footwear for children, did this and is now a smashing success. How can you apply this to your business?

Read about her story here on Ladies Who Launch: http://www.ladieswholaunch.com/magazine/cause-haun-see-kai-run/4763

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I love this piece on Kathryn Kerrigan. Frustrated by a lack of glamorous shoe styles in her size, she decided to make them herself. With alot of dedication, smarts, and hard work, she turned her smashing footwear business into a fashion businesss with sales projections in the millions. Bottom line: if you can fill a need in the marketplace, you will have a guaranteed audience. How can you apply this to your business?

Read about it here:

http://www.ladieswholaunch.com/magazine/kathryn-kerrigan-footwear/4513?source=2

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I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only do you have to use every tool to your advantage to get customers to identify with your brand, you have to make those tools work extra hard to meet your strategic goals. This is where hiring the right models comes in. Wanna learn how? ┬áPlease read my Nolcha piece here:

The Model Puzzle: Choosing the Right Model to be the Face of Your Brand

Enjoy!

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