Archive for the ‘Lookbook’ Category

Surely you’ve heard of Rodarte, the young and wildly successful label by Laura and Kate Mulleavy. Apparently, what got them noticed was their first lookbook, a gorgeous handcrafted piece using paper dolls, which they sent to editors and got immediate attention at WWD and Vogue, giving the young and insanely talented designers a rocket boost into superstardom. To read more about it, go here.

Your lesson here. An amazing lookbook can help you get noticed by the people that count. When you are ready to make your lookbook, think creatively. Use unusual materials. Send it in a gorgeous package. How can you stand out from a pile of junk on editors’ desks? I am sure you’ve got the creative chops to handle it.

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