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Archive for the ‘Hiring Models’ Category

I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only do you have to use every tool to your advantage to get customers to identify with your brand, you have to make those tools work extra hard to meet your strategic goals. This is where hiring the right models comes in. Wanna learn how? ┬áPlease read my Nolcha piece here:

The Model Puzzle: Choosing the Right Model to be the Face of Your Brand

Enjoy!

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