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Archive for the ‘Green’ Category

Thanks to my friend, fashion business consultant Juliet Sander, for finding this great article. My quick read: Anthropologie puts a lot of effort into crafting a creative lush environment for its shoppers, inspiring them to extend that feeling into their own lives with their gorgeous wares and distinctive feminine fashions. This is a successful case study in brand loyalty, starting the emotional connection right in the store, building a story right in the store, and involving your customer in that story. It is also a case study in truly knowing your customer, and the kind of life they live and aspire to.

“Sophisticated Sell” by Polly Labarre for Fast Company. Enjoy!

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Green and responsible fashion is a big topic these days, now that so much awareness has been raised about the horrors of what goes on behind the fashion industry’s curtain. Things like de facto slavery, heavy pesticide use, and many other indignities require a closer look. Fortunately, many emerging designers are arriving onto the scene with truly responsible, sustainable business practices, while established fashion houses grapple with how to become more sustainable, and succomb to greenwashing. As a society we need to ask more questions about where our fashion comes from, and not accept anyone’s brand promise at face value anymore. We need to dig much, much deeper.

Here’s a great article from Condé Nast Portfolio that highlights greenwashing in the fashion industry:

“Cloaked in Green” by Dana Thomas

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