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Archive for the ‘Entrepreneurship’ Category

Hey Seattle up-and-coming fashion designers! On May 19, Luly Yang, Seattle’s very own couture rockstar, will be giving a free informative talk about how she turned her passion into a successful business. I mean, a really, REALLY successful business. Juicy info that every fashion entrepreneur could learn from, no? For time and location information, please go to UW’s Professional and Continuing Education website.

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A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and grow their brand. The creators of FadMashion promise a better user experience than other fashion networking sites. If you’re an indie fashion designer and registered on FadMashion, please let me know what you think. I’m interested in hearing about your experience.

I wish everyone in the FadMashion community the best of luck!

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I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing something right: after being founded in 2007, the company is now doing a profitable 1.4 million in annual sales.

Read the article here on Crain’s New York:

Hits & Misses: Fashioning a winning strategy

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I love this piece that came out in WSJ.com. It talks about how consumers are experiencing brand fatigue from big luxury brands and seeking something unique in fashion, hence the strong emergence of indie fashion, and websites and TV showcases like Etsy, Smashing Darling and IndieShop that give consumers unprecedented access to beautiful, independently produced goods, while creating a mega-million dollar industry.

Read the article here:

Crafts, Clothes and Clout

Small Designers Reach Larger Audience With Growth of Web and TV Showcases

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I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously.

Read the interview here:
InFocus: A Designing Woman

Enjoy!

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Over and over again, I hear about entrepreneurs in fashion and footwear who leap ahead by solving a problem in the marketplace, by filling a market niche that nobody else has served. Cause Han, founder of See Kai Run footwear for children, did this and is now a smashing success. How can you apply this to your business?

Read about her story here on Ladies Who Launch: http://www.ladieswholaunch.com/magazine/cause-haun-see-kai-run/4763

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