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Archive for the ‘Advertising’ Category

A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and grow their brand. The creators of FadMashion promise a better user experience than other fashion networking sites. If you’re an indie fashion designer and registered on FadMashion, please let me know what you think. I’m interested in hearing about your experience.

I wish everyone in the FadMashion community the best of luck!

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As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your very own strategy of blog domination. Rock on. Here’s the link, from SmallBizTrends.com:

5 Dos & Donts For Getting Blog Coverage

by Lisa Barone
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A little note: The FCC now regulates how companies and bloggers interact, and bloggers must disclose their relationship with you. Read about it here. Note, the link to the right of the FCC page takes you to short videos explaining some of the guidelines.

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I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only do you have to use every tool to your advantage to get customers to identify with your brand, you have to make those tools work extra hard to meet your strategic goals. This is where hiring the right models comes in. Wanna learn how? ¬†Please read my Nolcha piece here:

The Model Puzzle: Choosing the Right Model to be the Face of Your Brand

Enjoy!

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I love this article on Inc.com. It profiles George Vlagos, the founder and designer behind the high quality Oak Street Shoes line, and how he launched his shoe business. The gist of the article: He had virtually no marketing budget, and very little name recognition. But when a blogger friend blogged about George’s new line, complete with nicely shot photos from different angles, and shots of some branded material, word began to spread quickly and George was well on his way to building his name. It teaches us a very powerful lesson about blogs, and how they can be used to promote a brand on a shoestring. My advice to you: identify key bloggers in your industry, and begin building a relationship with them.

My personal note: I love that George’s branding subtly and tastefully calls people’s attention to craftsmanship and Americana. Everything down to the name is perfectly chosen. Job well done.

Here’s a link to the article, which also links back to the sites mentioned above. Enjoy!

Adding Some Pep to Our Step

By Gina Pace for Inc.com

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