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Archive for October, 2010

I’ve said it before, and I’ll say it again: the best long-lived brands think about themselves as a lifestyle. Tory Burch has done this exceedingly well, and in her interview with Ladies Who Launch (available at the link below) credits the lifestyle concept, and following the lifestyle needs of her customers, with being a big part of her brand strategy.  We can learn so much from Tory Burch.  Enjoy!

Meet the lady who Oprah called “the next big thing in fashion.”

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