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Archive for May 17th, 2009

I love this article on Inc.com. It profiles George Vlagos, the founder and designer behind the high quality Oak Street Shoes line, and how he launched his shoe business. The gist of the article: He had virtually no marketing budget, and very little name recognition. But when a blogger friend blogged about George’s new line, complete with nicely shot photos from different angles, and shots of some branded material, word began to spread quickly and George was well on his way to building his name. It teaches us a very powerful lesson about blogs, and how they can be used to promote a brand on a shoestring. My advice to you: identify key bloggers in your industry, and begin building a relationship with them.

My personal note: I love that George’s branding subtly and tastefully calls people’s attention to craftsmanship and Americana. Everything down to the name is perfectly chosen. Job well done.

Here’s a link to the article, which also links back to the sites mentioned above. Enjoy!

Adding Some Pep to Our Step

By Gina Pace for Inc.com

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