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Archive for January, 2009

In a recent article in WSJ, it seems that local indie designers who sell directly to their customers may have a distinct advantage over others in this economy. My quick read: the experience of the customer interacting directly with the designer adds value and a perception of additional luxury, causing customers to develop an emotional connection and to return again and again. This, my friends, is the essence of brand loyalty. Read about this positive trend here:

Local Color: Shopping Hometown Designers” by Christina Brinkley for WSJ.¬†Enjoy!

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