Hello, darlings. I hope you’ve all been well and rocking out all your amazing business ideas! As for me, I’ve been busy. Super busy. Crazy busy. Have spent the last few months working on branding for an outdoor apparel company, and designing packaging for a company that produces hair-styling tools, and having tons of fun. I’m also working on a novel, which is in the home stretch of completion. So, I haven’t had a sec to work on this blog, and my assistant has been pretty slammed too. I’ve had to make a hard decision: I’ve decided to lay this blog to bed, and this is my last post. It has been lovely to share all my knowledge with you, and I thank you for your dedicated readership. I’ll be leaving this blog up though, so that you can still reference it (though commenting will be turned off). And I’m still available for consulting on all your branding projects. If you need to reach me, you can email me through this page: http://rocketranchdesign.com/contact.php

If I have a chance, I’ll occasionally post links to articles on my Twitter page as I come across them. I post all kinds of stuff on entrepreneurship and branding there, so feel free to follow me: http://twitter.com/giasilverman

Also, I want to introduce you to my friend Juliet’s blog: http://sanderbrandculture.com/weblog/
It’s geared more at established companies who aren’t really considered “emerging” anymore, but it’s wonderfully aspirational and can help steer you in the right direction as you build your brand.

Thanks so much, and I wish you the best of luck!


Niveen Heaton (Adicora Swimwear), Morgan Carson (fashion designer behind Renee Ropas) and Juliet Sander (Sander Brand Culture) will be speaking at Monday’s CRAVE Chat, a fabulous series devoted to helping female entrepreneurs rock all aspects of their business. Monday’s topic will be about how mentorship can help you achieve your career and business goals, by learning from the successes and failures of others. Whether you’re in the fashion business or not, this hot talk will only inspire you. For more info and to register, please go to the CRAVE website. Hope you can make it!

Hey Seattle up-and-coming fashion designers! On May 19, Luly Yang, Seattle’s very own couture rockstar, will be giving a free informative talk about how she turned her passion into a successful business. I mean, a really, REALLY successful business. Juicy info that every fashion entrepreneur could learn from, no? For time and location information, please go to UW’s Professional and Continuing Education website.

A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and grow their brand. The creators of FadMashion promise a better user experience than other fashion networking sites. If you’re an indie fashion designer and registered on FadMashion, please let me know what you think. I’m interested in hearing about your experience.

I wish everyone in the FadMashion community the best of luck!

As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your very own strategy of blog domination. Rock on. Here’s the link, from SmallBizTrends.com:

5 Dos & Donts For Getting Blog Coverage

by Lisa Barone

A little note: The FCC now regulates how companies and bloggers interact, and bloggers must disclose their relationship with you. Read about it here. Note, the link to the right of the FCC page takes you to short videos explaining some of the guidelines.

I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing something right: after being founded in 2007, the company is now doing a profitable 1.4 million in annual sales.

Read the article here on Crain’s New York:

Hits & Misses: Fashioning a winning strategy

As we know, businesses come in all shapes and sizes. I found this great article and interview on Etsy about doing your due diligence to make your Etsy shop a success, so you can eventually quit your day job. Practical, actionable, and inspiring. And while your business may be different, it’s definitely advice you can use. I love little success stories like these. Enjoy!

Here’s the link: Quit Your Day Job: johnnyvintage