I love this article that just came out in W magazine. My quick, two-second summary: those who are truly purchasing luxury fashion right now are not the skinny 16 year olds, they’re the established forty-something women with experience and the cash to prove it. Sure, they might like edgy or avante-garde styling, but they also [...]
Archive for the ‘Trend’ Category
Do you really know who buys your clothing?
Posted in Brand, Brand Management, Fashion, Luxury, Marketing, Trend, tagged Brand, Brand Management, down-market, Fashion, fashion designers, Luxury, Retail, Trend on August 18, 2009 |
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