A few months ago, the amazing Kathleen Fasanella from Fashion Incubator chimed in on a blog post of mine buy posting a comment with some great links from her website on how to better work the fashion trade shows. Here are links to those tips again, posted front and center for everyone to see. 1. [...]
Archive for the ‘Trade Shows’ Category
Work it, baby: More fashion trade show tips
Posted in Fashion, Helpful Links, MAGIC, Marketing, Marketing Tools, POOL, PROJECT, Retail, Sales Tools, Trade Shows, tagged Fashion, fashion designers, MAGIC, Marketing, Marketing Tools, Sales Tools, Trade Shows on August 19, 2009 |
Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
Posted in Brand, Branding, Fashion, Marketing, Marketing Tools, Retail, Sales Tools, Trade Shows, tagged Brand, down-turn, Fashion, fashion designers, Marketing, Retail, retail buyers, Sales Tools, Start-up, Trade Shows on August 6, 2009 |
My latest article for Nolcha.com contains advice on how emerging fashion designers can impress retailers when going to market for the first time. All info was gleaned from interviews with successful boutique owners. Insider info, just for you. Here’s a quick excerpt and a link to the full article: As an emerging fashion label launching [...]
What to do when you can’t afford a trade show
Posted in Branding, Retail, Sales Tools, Trade Shows, tagged Branding, Fashion, Marketing, Marketing Tools, retail buyers, Sales Tools, Start-up, Trade Shows on March 6, 2009 |
Another reader has written in with a question, which I will reply here for everyone’s benefit: From Shannon: Hi Giannina, I was wondering if you ever covered the topic of how to approach the buyer at a boutique? I have a new product (it falls under the Food & Beverage category I guess) and I [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Question from a reader on choosing a trade show…
Posted in Fashion, MAGIC, Trade Shows, tagged Fashion, MAGIC, Trade Shows on November 8, 2008 | 2 Comments »
Hi everyone, Sorry I haven’t written in a few weeks, I have been severely under the weather and now needing to catch up on blogging duties. Never fear, I’ve been brewing up some good topics, so keep checking back for more fashion branding and marketing fabulosity. Last week, reader Kelly M wrote in with a great [...]
My impressions on the MAGIC, POOL, and PROJECT trade shows
Posted in Branding, Branding Dont's!, Fashion, Marketing Tools, Sales Tools, Trade Shows on February 27, 2007 | 1 Comment »
This February, I was lucky enough to carve out some time away from client work to check out these trade shows myself. Since I am in the business of branding fashion companies, and helping them to create sales and marketing tools, I needed to see first-hand how brands hold up in the hot glare of [...]
