I love this piece that came out in WSJ.com. It talks about how consumers are experiencing brand fatigue from big luxury brands and seeking something unique in fashion, hence the strong emergence of indie fashion, and websites and TV showcases like Etsy, Smashing Darling and IndieShop that give consumers unprecedented access to beautiful, independently produced [...]
Archive for the ‘Sales Tools’ Category
It’s official. Emerging designers have clout, thanks to new sales channels.
Posted in Brand, Brand Strategy, Emerging Designers, Entrepreneurship, Fashion, Luxury, Marketing, Marketing Tools, Retail, Sales Tools, tagged Brand, Emerging Fashion, Etsy, Fashion, Indie Fashion, IndieShop, Retail, Sales, Smashing Darling on June 17, 2010 | 2 Comments »
Work it, baby: More fashion trade show tips
Posted in Fashion, Helpful Links, MAGIC, Marketing, Marketing Tools, POOL, PROJECT, Retail, Sales Tools, Trade Shows, tagged Fashion, fashion designers, MAGIC, Marketing, Marketing Tools, Sales Tools, Trade Shows on August 19, 2009 |
A few months ago, the amazing Kathleen Fasanella from Fashion Incubator chimed in on a blog post of mine buy posting a comment with some great links from her website on how to better work the fashion trade shows. Here are links to those tips again, posted front and center for everyone to see. 1. [...]
Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
Posted in Brand, Branding, Fashion, Marketing, Marketing Tools, Retail, Sales Tools, Trade Shows, tagged Brand, down-turn, Fashion, fashion designers, Marketing, Retail, retail buyers, Sales Tools, Start-up, Trade Shows on August 6, 2009 |
My latest article for Nolcha.com contains advice on how emerging fashion designers can impress retailers when going to market for the first time. All info was gleaned from interviews with successful boutique owners. Insider info, just for you. Here’s a quick excerpt and a link to the full article: As an emerging fashion label launching [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 |
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
What to do when you can’t afford a trade show
Posted in Branding, Retail, Sales Tools, Trade Shows, tagged Branding, Fashion, Marketing, Marketing Tools, retail buyers, Sales Tools, Start-up, Trade Shows on March 6, 2009 |
Another reader has written in with a question, which I will reply here for everyone’s benefit: From Shannon: Hi Giannina, I was wondering if you ever covered the topic of how to approach the buyer at a boutique? I have a new product (it falls under the Food & Beverage category I guess) and I [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Getting noticed on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Marketing Tools, PR, Sales Tools, tagged Branding, Fashion, Marketing Tools, Postcard, PR, Sales Tools on September 23, 2008 | 1 Comment »
I just received a question from the kind folks at CloakInc, who had a great question about getting noticed on a small budget. Here is a question from Johanna Pradek at Cloak, followed by my answer: “Hello, First of all, thank you so much for providing all of this useful information. It is so helpful [...]
Branding Basics, Part 2: The tools
Posted in Branding, Fashion, Marketing Tools, Sales Tools, Start-up, tagged Branding, Fashion, Marketing, Marketing Tools, Sales Tools, Start-up on April 2, 2007 |
These are the very basic tools that every up and coming fashion company needs to get noticed. I have even spoken with some retail buyers from high-end boutiques, and they agree that all of these tools set you apart from the crowd. Some of these are also sales and marketing tools. If you want to [...]
What retail buyers look for in a new line
Posted in Branding, Fashion, Marketing Tools, Sales Tools on April 1, 2007 |
I recently spoke with Neil Silverman and John Tseng, owners and buyers for Bliss and Dream (www.dreamfremont.blogspot.com, and www.blissfremont.blogspot.com), two of Seattle’s hottest boutiques aimed at dressing the sexy, cosmopolitan crowd in the latest, most exclusive fashions. I asked Neil and John what they look for when hand-picking a new line to carry in the [...]
What is a line sheet?
Posted in Marketing Tools, Sales Tools on March 1, 2007 |
I love this post on Kathleen Fasanella’s blog, Fashion-incubator.com, where she tackles the answer to this question. For anyone looking to start a fashion company, the line sheet is a must-have sales tool. Read on! http://www.fashion-incubator.com/mt/archives/what_is_a_line_sheet.html Other resources on this topic: http://designer-entrepreneurs.com/blog/illustrations/mw_line_sheet.jpg Also, here’s a cool example of what a T-shirt company put together, which [...]
My impressions on the MAGIC, POOL, and PROJECT trade shows
Posted in Branding, Branding Dont's!, Fashion, Marketing Tools, Sales Tools, Trade Shows on February 27, 2007 | 1 Comment »
This February, I was lucky enough to carve out some time away from client work to check out these trade shows myself. Since I am in the business of branding fashion companies, and helping them to create sales and marketing tools, I needed to see first-hand how brands hold up in the hot glare of [...]
