As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your [...]
Archive for the ‘PR’ Category
Getting down to brass tacks: an emerging designer talks about the business side of fashion
Posted in Brand, Brand Management, Brand Strategy, Branding, Business Intelligence, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Marketing, PR, Retail, Start-up, tagged Brand, Brand Management, Branding, Business, Case Studies, down-market, down-turn, economy, Fashion, fashion designers, Independent fashion designers, Marketing, PR, Retail, Start-up on March 11, 2010 | 2 Comments »
I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously. Read [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 |
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Getting noticed on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Marketing Tools, PR, Sales Tools, tagged Branding, Fashion, Marketing Tools, Postcard, PR, Sales Tools on September 23, 2008 | 1 Comment »
I just received a question from the kind folks at CloakInc, who had a great question about getting noticed on a small budget. Here is a question from Johanna Pradek at Cloak, followed by my answer: “Hello, First of all, thank you so much for providing all of this useful information. It is so helpful [...]
