Naming your fashion business is one of the most important things you will ever do. The name of your business, coupled with its visual look and feel, and verbal voice, will set the tone for your business and tell your customers what kind of brand you are. Here are a few strategies, with some quick [...]
Archive for the ‘Naming’ Category
Naming strategies for branding your fashion business
Posted in Brand, Branding, Fashion, Marketing, Naming, Trademarks, tagged Brand, Branding, Fashion, Marketing, Naming, Trademarks on June 15, 2009 |
Question from a reader re: naming your label
Posted in Brand, Branding, Fashion, Naming, tagged Brand, Branding, Fashion, Naming, Start-up on March 6, 2009 |
Phew! I have been crazy busy—working late nights, weekends, and I’ve got bags under my eyes to prove it!—but am now back in the blogging game. To start, I have a question from a reader I think I’d like to answer here for everyone’s benefit: From Layla: I am starting a fashion business that’s due [...]
Can the name of your fashion label hurt you? Why your name is really everything.
Posted in Branding, Branding Dont's!, Celebrity Fashion Labels, Fashion, Naming, tagged Branding, Celebrity Fashion Labels, Fashion, Jessica Simpson, Naming, William Rast on October 13, 2008 | 7 Comments »
This is a sad tale of an illicit love affair. It all began innocently enough. I was at a department store and happened upon a really sweet, sexy bag. Oh yeah—this baby had just the right of leather, buckles, hardware and compartments to get my motor running. I loved it, and was about to plunk [...]
Naming your label to stand out
Posted in Branding, Fashion, Marketing Tools, Naming, Trademarks, tagged Branding, Fashion, Marketing, Naming, Trademarks on September 23, 2008 | 2 Comments »
The name of your label is going to be the most important marketing/branding asset you have. It should be well-chosen, should evoke the feeling of your line, and should be memorable. It should also be unique enough to be trademarkable and to distinguish yourself from others. Unfortunately, the latter criteria is very difficult to achieve, [...]
