A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and [...]
Archive for the ‘Marketing’ Category
The meaning of color when branding your fashion label
Posted in Brand, Brand Strategy, Branding, Branding Dont's!, Color, Emerging Designers, Fashion, Fashion Business Brand Strategy, Green, Marketing, tagged Brand, Brand Strategy, Branding, Color, Emerging Fashion, Fashion Business, Fashion Business Brand Strategy, Green, Logo, Marketing on October 8, 2010 |
Let’s face it. Everyone has a favorite color. But when branding your emerging fashion label, and choosing your brand’s colors, it’s not enough to simply have a personal favorite. It’s better to have a strategy. As in, what color palette best exemplifies the feeling and psychology of your brand? A well-written brand strategy can help [...]
It’s official. Emerging designers have clout, thanks to new sales channels.
Posted in Brand, Brand Strategy, Emerging Designers, Entrepreneurship, Fashion, Luxury, Marketing, Marketing Tools, Retail, Sales Tools, tagged Brand, Emerging Fashion, Etsy, Fashion, Indie Fashion, IndieShop, Retail, Sales, Smashing Darling on June 17, 2010 | 2 Comments »
I love this piece that came out in WSJ.com. It talks about how consumers are experiencing brand fatigue from big luxury brands and seeking something unique in fashion, hence the strong emergence of indie fashion, and websites and TV showcases like Etsy, Smashing Darling and IndieShop that give consumers unprecedented access to beautiful, independently produced [...]
Advice on how to break into boutiques (psst…good marketing materials help!)
Posted in Brand, Brand Strategy, Branding, Business Intelligence, Emerging Designers, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Logo, Lookbook, Marketing, Marketing Tools, Start-up, tagged Branding, Emerging Fashion, Fashion, Fashion Business, fashion designers, Independent fashion designers, Logo, Look book, Marketing, Marketing Tools, Start-up on March 26, 2010 | 1 Comment »
This article from CNNMoney talks to boutique owners and industry experts and underscores the importance of things I have been discussing on my blog. Like understanding your target market, having a brand strategy, and well-produced marketing materials (like a beautiful look book) that help the line shine. Look like the real deal, nab those appointments, [...]
Getting down to brass tacks: an emerging designer talks about the business side of fashion
Posted in Brand, Brand Management, Brand Strategy, Branding, Business Intelligence, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Marketing, PR, Retail, Start-up, tagged Brand, Brand Management, Branding, Business, Case Studies, down-market, down-turn, economy, Fashion, fashion designers, Independent fashion designers, Marketing, PR, Retail, Start-up on March 11, 2010 | 2 Comments »
I found this great article on Allison Lewis, founder of the emerging label “Lewis”, where she is interviewed by Smart Money Small Business, and speaks on the business side of fashion and running her growing business in a down-economy. She also discusses getting in front of influential fashion editors, which helped her visibility tremendously. Read [...]
How to choose the right model to be the face of your fashion brand
Posted in Advertising, Brand, Brand Management, Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, Hiring Models, Marketing, Models, Start-up, tagged Brand, Brand Management, Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, fashion designers, Hiring Models, Independent fashion designers, Marketing, Models, Mood board, Start-up on November 16, 2009 |
I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only [...]
Work it, baby: More fashion trade show tips
Posted in Fashion, Helpful Links, MAGIC, Marketing, Marketing Tools, POOL, PROJECT, Retail, Sales Tools, Trade Shows, tagged Fashion, fashion designers, MAGIC, Marketing, Marketing Tools, Sales Tools, Trade Shows on August 19, 2009 |
A few months ago, the amazing Kathleen Fasanella from Fashion Incubator chimed in on a blog post of mine buy posting a comment with some great links from her website on how to better work the fashion trade shows. Here are links to those tips again, posted front and center for everyone to see. 1. [...]
Do you really know who buys your clothing?
Posted in Brand, Brand Management, Fashion, Luxury, Marketing, Trend, tagged Brand, Brand Management, down-market, Fashion, fashion designers, Luxury, Retail, Trend on August 18, 2009 |
I love this article that just came out in W magazine. My quick, two-second summary: those who are truly purchasing luxury fashion right now are not the skinny 16 year olds, they’re the established forty-something women with experience and the cash to prove it. Sure, they might like edgy or avante-garde styling, but they also [...]
Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
Posted in Brand, Branding, Fashion, Marketing, Marketing Tools, Retail, Sales Tools, Trade Shows, tagged Brand, down-turn, Fashion, fashion designers, Marketing, Retail, retail buyers, Sales Tools, Start-up, Trade Shows on August 6, 2009 |
My latest article for Nolcha.com contains advice on how emerging fashion designers can impress retailers when going to market for the first time. All info was gleaned from interviews with successful boutique owners. Insider info, just for you. Here’s a quick excerpt and a link to the full article: As an emerging fashion label launching [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 |
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
Naming strategies for branding your fashion business
Posted in Brand, Branding, Fashion, Marketing, Naming, Trademarks, tagged Brand, Branding, Fashion, Marketing, Naming, Trademarks on June 15, 2009 |
Naming your fashion business is one of the most important things you will ever do. The name of your business, coupled with its visual look and feel, and verbal voice, will set the tone for your business and tell your customers what kind of brand you are. Here are a few strategies, with some quick [...]
The challenges of branding your green fashion business
Posted in Brand, Branding, Branding Dont's!, Business Intelligence, Fashion, Green, Greenwashing, Logo, Marketing, Start-up, Sustainable, tagged Brand, Brand Management, Branding, Fashion, Green, Greenwashing, Logo, Logo Design, Marketing, Start-up, Sustainable on June 9, 2009 | 1 Comment »
I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand [...]
A lookbook success story
Posted in Brand, Branding, Fashion, Guerrilla Marketing, Lookbook, Marketing, Marketing Tools, Retail, tagged Brand, Branding, Fashion, fashion designers, Marketing, Marketing Tools, Retail, Sales Tools on May 2, 2009 |
Surely you’ve heard of Rodarte, the young and wildly successful label by Laura and Kate Mulleavy. Apparently, what got them noticed was their first lookbook, a gorgeous handcrafted piece using paper dolls, which they sent to editors and got immediate attention at WWD and Vogue, giving the young and insanely talented designers a rocket boost [...]
Read this while it’s hot.
Posted in Brand, Brand Management, Branding, Business Intelligence, Fashion, Marketing, Retail, tagged Brand, Brand Management, Branding, down-market, down-turn, Fashion, Marketing, Retail on April 28, 2009 | Leave a Comment »
Portfolio magazine is shutting it’s doors, so read this article before it’s too late. It’s about how the Fashion business is moving forward in these tough times, with great points on brand building, marketing, passion, creativity, value, etc. “Fashion Forward” by WWD staff for Portfolio.com Enjoy.
How Marc Ecko built his brand into a killer business
Posted in Brand, Branding, Business Intelligence, Guerrilla Marketing, MAGIC, Marketing, tagged Brand, Branding, Case Studies, down-market, down-turn, economy, Fashion, Guerrilla Marketing, Marc Ecko, PR on April 13, 2009 | 1 Comment »
Ok, you have to read this article. Then when you’re done, read it again. Because Marc Ecko has killer brand building ideas. And so should you. Here’s the link: “It’s Going to Be Big” by Arthur Lubow for Inc. magazine My quick summary: Don’t think of yourself as a T-shirt company or a jeans company, [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Amazing website for killer marketing insight
Posted in Fashion, Helpful Links, Marketing, Marketing Tools, tagged Case Studies, Fashion, Marketing, Marketing Tools on November 24, 2008 |
You have got to check out Marketing Sherpa. It’s a little steep to get a one-year subscription to this site, (I think it’s $400?) but if you can swing the cash, the returns might be handsome. I did it, and was able to gain insights that really helped my clients. A membership gets you direct [...]
How a luxury jeans line used the power of brand image to stay hot in a down-market
Posted in Brand, Brand Management, Branding, Fashion, Jeans, Luxury, Marketing, tagged Brand, Branding, down-market, down-turn, Fashion, Lux, Luxury, Marketing on November 21, 2008 |
I love this story. It supports everything I believe about the power of branding and savvy marketing. When done right, your brand can withstand anything. The folks at Rock & Republic have it down cold. Read their story here: “Selling $300 Jeans in a Down Economy,” by Stacy Perman for BusinessWeek What I really love about [...]
