A friend pointed me to this website, and upon checking it out, it looks like a killer opportunity for emerging talent. FadMashion is a website connecting emerging fashion designers with global retailers, fashion enthusiasts, and global media. Designers can create a profile and portfolio, get exposure for their fashion product, and get feedback on and [...]
Archive for the ‘Marketing Tools’ Category
It’s official. Emerging designers have clout, thanks to new sales channels.
Posted in Brand, Brand Strategy, Emerging Designers, Entrepreneurship, Fashion, Luxury, Marketing, Marketing Tools, Retail, Sales Tools, tagged Brand, Emerging Fashion, Etsy, Fashion, Indie Fashion, IndieShop, Retail, Sales, Smashing Darling on June 17, 2010 | 2 Comments »
I love this piece that came out in WSJ.com. It talks about how consumers are experiencing brand fatigue from big luxury brands and seeking something unique in fashion, hence the strong emergence of indie fashion, and websites and TV showcases like Etsy, Smashing Darling and IndieShop that give consumers unprecedented access to beautiful, independently produced [...]
Advice on how to break into boutiques (psst…good marketing materials help!)
Posted in Brand, Brand Strategy, Branding, Business Intelligence, Emerging Designers, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Logo, Lookbook, Marketing, Marketing Tools, Start-up, tagged Branding, Emerging Fashion, Fashion, Fashion Business, fashion designers, Independent fashion designers, Logo, Look book, Marketing, Marketing Tools, Start-up on March 26, 2010 | 1 Comment »
This article from CNNMoney talks to boutique owners and industry experts and underscores the importance of things I have been discussing on my blog. Like understanding your target market, having a brand strategy, and well-produced marketing materials (like a beautiful look book) that help the line shine. Look like the real deal, nab those appointments, [...]
Work it, baby: More fashion trade show tips
Posted in Fashion, Helpful Links, MAGIC, Marketing, Marketing Tools, POOL, PROJECT, Retail, Sales Tools, Trade Shows, tagged Fashion, fashion designers, MAGIC, Marketing, Marketing Tools, Sales Tools, Trade Shows on August 19, 2009 |
A few months ago, the amazing Kathleen Fasanella from Fashion Incubator chimed in on a blog post of mine buy posting a comment with some great links from her website on how to better work the fashion trade shows. Here are links to those tips again, posted front and center for everyone to see. 1. [...]
Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
Posted in Brand, Branding, Fashion, Marketing, Marketing Tools, Retail, Sales Tools, Trade Shows, tagged Brand, down-turn, Fashion, fashion designers, Marketing, Retail, retail buyers, Sales Tools, Start-up, Trade Shows on August 6, 2009 |
My latest article for Nolcha.com contains advice on how emerging fashion designers can impress retailers when going to market for the first time. All info was gleaned from interviews with successful boutique owners. Insider info, just for you. Here’s a quick excerpt and a link to the full article: As an emerging fashion label launching [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 |
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
A lookbook success story
Posted in Brand, Branding, Fashion, Guerrilla Marketing, Lookbook, Marketing, Marketing Tools, Retail, tagged Brand, Branding, Fashion, fashion designers, Marketing, Marketing Tools, Retail, Sales Tools on May 2, 2009 |
Surely you’ve heard of Rodarte, the young and wildly successful label by Laura and Kate Mulleavy. Apparently, what got them noticed was their first lookbook, a gorgeous handcrafted piece using paper dolls, which they sent to editors and got immediate attention at WWD and Vogue, giving the young and insanely talented designers a rocket boost [...]
Cool new website for fashion business advice
Posted in Brand, Branding, Helpful Links, Marketing Tools, Start-up, tagged Brand, Branding, Business, Fashion, Start-up on March 19, 2009 |
Have you heard of Nolcha.com? If not, you have to check it out. It’s got tons of great business advice for the young fashion start-up. And, as of tomorrow, I will be a guest blogger there, blogging exclusive content about branding and brand image. I’ll post a link and snippet here when my article comes [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Amazing website for killer marketing insight
Posted in Fashion, Helpful Links, Marketing, Marketing Tools, tagged Case Studies, Fashion, Marketing, Marketing Tools on November 24, 2008 |
You have got to check out Marketing Sherpa. It’s a little steep to get a one-year subscription to this site, (I think it’s $400?) but if you can swing the cash, the returns might be handsome. I did it, and was able to gain insights that really helped my clients. A membership gets you direct [...]
Naming your label to stand out
Posted in Branding, Fashion, Marketing Tools, Naming, Trademarks, tagged Branding, Fashion, Marketing, Naming, Trademarks on September 23, 2008 | 2 Comments »
The name of your label is going to be the most important marketing/branding asset you have. It should be well-chosen, should evoke the feeling of your line, and should be memorable. It should also be unique enough to be trademarkable and to distinguish yourself from others. Unfortunately, the latter criteria is very difficult to achieve, [...]
Getting noticed on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Marketing Tools, PR, Sales Tools, tagged Branding, Fashion, Marketing Tools, Postcard, PR, Sales Tools on September 23, 2008 | 1 Comment »
I just received a question from the kind folks at CloakInc, who had a great question about getting noticed on a small budget. Here is a question from Johanna Pradek at Cloak, followed by my answer: “Hello, First of all, thank you so much for providing all of this useful information. It is so helpful [...]
Branding Basics, Part 2: The tools
Posted in Branding, Fashion, Marketing Tools, Sales Tools, Start-up, tagged Branding, Fashion, Marketing, Marketing Tools, Sales Tools, Start-up on April 2, 2007 |
These are the very basic tools that every up and coming fashion company needs to get noticed. I have even spoken with some retail buyers from high-end boutiques, and they agree that all of these tools set you apart from the crowd. Some of these are also sales and marketing tools. If you want to [...]
What retail buyers look for in a new line
Posted in Branding, Fashion, Marketing Tools, Sales Tools on April 1, 2007 |
I recently spoke with Neil Silverman and John Tseng, owners and buyers for Bliss and Dream (www.dreamfremont.blogspot.com, and www.blissfremont.blogspot.com), two of Seattle’s hottest boutiques aimed at dressing the sexy, cosmopolitan crowd in the latest, most exclusive fashions. I asked Neil and John what they look for when hand-picking a new line to carry in the [...]
What is a line sheet?
Posted in Marketing Tools, Sales Tools on March 1, 2007 |
I love this post on Kathleen Fasanella’s blog, Fashion-incubator.com, where she tackles the answer to this question. For anyone looking to start a fashion company, the line sheet is a must-have sales tool. Read on! http://www.fashion-incubator.com/mt/archives/what_is_a_line_sheet.html Other resources on this topic: http://designer-entrepreneurs.com/blog/illustrations/mw_line_sheet.jpg Also, here’s a cool example of what a T-shirt company put together, which [...]
My impressions on the MAGIC, POOL, and PROJECT trade shows
Posted in Branding, Branding Dont's!, Fashion, Marketing Tools, Sales Tools, Trade Shows on February 27, 2007 | 1 Comment »
This February, I was lucky enough to carve out some time away from client work to check out these trade shows myself. Since I am in the business of branding fashion companies, and helping them to create sales and marketing tools, I needed to see first-hand how brands hold up in the hot glare of [...]
