I love this piece that came out in WSJ.com. It talks about how consumers are experiencing brand fatigue from big luxury brands and seeking something unique in fashion, hence the strong emergence of indie fashion, and websites and TV showcases like Etsy, Smashing Darling and IndieShop that give consumers unprecedented access to beautiful, independently produced [...]
Archive for the ‘Luxury’ Category
It’s official. Emerging designers have clout, thanks to new sales channels.
Posted in Brand, Brand Strategy, Emerging Designers, Entrepreneurship, Fashion, Luxury, Marketing, Marketing Tools, Retail, Sales Tools, tagged Brand, Emerging Fashion, Etsy, Fashion, Indie Fashion, IndieShop, Retail, Sales, Smashing Darling on June 17, 2010 | 2 Comments »
Do you really know who buys your clothing?
Posted in Brand, Brand Management, Fashion, Luxury, Marketing, Trend, tagged Brand, Brand Management, down-market, Fashion, fashion designers, Luxury, Retail, Trend on August 18, 2009 |
I love this article that just came out in W magazine. My quick, two-second summary: those who are truly purchasing luxury fashion right now are not the skinny 16 year olds, they’re the established forty-something women with experience and the cash to prove it. Sure, they might like edgy or avante-garde styling, but they also [...]
Good news for indie designers in this tough economy
Posted in Brand, Fashion, Luxury, Retail, tagged Brand, down-market, down-turn, economy, Fashion, fashion designers, Luxury, Retail on January 9, 2009 |
In a recent article in WSJ, it seems that local indie designers who sell directly to their customers may have a distinct advantage over others in this economy. My quick read: the experience of the customer interacting directly with the designer adds value and a perception of additional luxury, causing customers to develop an emotional [...]
How a luxury jeans line used the power of brand image to stay hot in a down-market
Posted in Brand, Brand Management, Branding, Fashion, Jeans, Luxury, Marketing, tagged Brand, Branding, down-market, down-turn, Fashion, Lux, Luxury, Marketing on November 21, 2008 |
I love this story. It supports everything I believe about the power of branding and savvy marketing. When done right, your brand can withstand anything. The folks at Rock & Republic have it down cold. Read their story here: “Selling $300 Jeans in a Down Economy,” by Stacy Perman for BusinessWeek What I really love about [...]
Reinventing the future of luxury fashion brands
Posted in Brand, Fashion, Luxury, tagged Brands, Fashion, Luxury on October 10, 2008 |
I love Roland Mouret’s prophetic take on how luxury brands must evolve in order to survive. It sounds a lot like going back to indie designer roots. Indie designers, take heart. You’re in a unique position to change the future of fashion. Rock on. Read Roland’s prophetic vision: “The Shape of Things to Come“, an [...]
What happens in a down-market when a luxury brand becomes overexposed?
Posted in Branding, Fashion, Luxury, tagged down-market, Fashion, Luxury on October 2, 2008 |
Coach, regarded by some as the “McDonald’s” of luxury brands, may be experiencing some discomfort in the down-market looming on American retail. In an effort to distinguish its brand from the high-end Louis Vuittons of the world and go for the mass consumer with “approachable” (yet gauche) aspirational logo branding and “approachable luxury” pricing, it may have [...]
