Wow. The Gap tried to unveil a new logo, presumably to herald a bold new direction with its brand, but no dice. The huge consumer backlash generated on Twitter and Facebook in response to the new logo shows the power of social media to give a major voice to a brand’s believers. These days, if [...]
Archive for the ‘Logo’ Category
Why you should never use clip art as your fashion brand’s logo
Posted in Brand, Branding, Branding Dont's!, Fashion, Logo, Logo Design, Trademarks, tagged Branding, Fashion, Logo, Logo Design, Trademarks on May 3, 2010 |
When starting a new company on a limited budget, it’s natural to cut costs as many ways as you can. There are lots of inexpensive royalty-free art/illustration websites out there that are tempting to use as a source of cheap logo art. But I don’t recommend you do so, and here’s why. First off, because [...]
Advice on how to break into boutiques (psst…good marketing materials help!)
Posted in Brand, Brand Strategy, Branding, Business Intelligence, Emerging Designers, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Logo, Lookbook, Marketing, Marketing Tools, Start-up, tagged Branding, Emerging Fashion, Fashion, Fashion Business, fashion designers, Independent fashion designers, Logo, Look book, Marketing, Marketing Tools, Start-up on March 26, 2010 | 1 Comment »
This article from CNNMoney talks to boutique owners and industry experts and underscores the importance of things I have been discussing on my blog. Like understanding your target market, having a brand strategy, and well-produced marketing materials (like a beautiful look book) that help the line shine. Look like the real deal, nab those appointments, [...]
The challenges of branding your green fashion business
Posted in Brand, Branding, Branding Dont's!, Business Intelligence, Fashion, Green, Greenwashing, Logo, Marketing, Start-up, Sustainable, tagged Brand, Brand Management, Branding, Fashion, Green, Greenwashing, Logo, Logo Design, Marketing, Start-up, Sustainable on June 9, 2009 | 1 Comment »
I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 7 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered. • Rock [...]
Designing the right logo for your fashion brand
Posted in Brand, Branding, Branding Dont's!, Fashion, Logo, Logo Design, tagged Branding, Fashion, Logo, Logo Design on December 3, 2008 | 1 Comment »
Whether you’re attempting a logo design on your own, or have hired a skilled graphic designer and brand image expert (like yours truly), there are molto important things to consider when designing a logo for fashion brands that are unique to the biz. I’ll walk you through several considerations, so you’ll be well prepared when you [...]
