Surely you’ve heard of Rodarte, the young and wildly successful label by Laura and Kate Mulleavy. Apparently, what got them noticed was their first lookbook, a gorgeous handcrafted piece using paper dolls, which they sent to editors and got immediate attention at WWD and Vogue, giving the young and insanely talented designers a rocket boost [...]
Archive for the ‘Guerrilla Marketing’ Category
A lookbook success story
Posted in Brand, Branding, Fashion, Guerrilla Marketing, Lookbook, Marketing, Marketing Tools, Retail, tagged Brand, Branding, Fashion, fashion designers, Marketing, Marketing Tools, Retail, Sales Tools on May 2, 2009 | Leave a Comment »
How Marc Ecko built his brand into a killer business
Posted in Brand, Branding, Business Intelligence, Guerrilla Marketing, MAGIC, Marketing, tagged Brand, Branding, Case Studies, down-market, down-turn, economy, Fashion, Guerrilla Marketing, Marc Ecko, PR on April 13, 2009 | Leave a Comment »
Ok, you have to read this article. Then when you’re done, read it again. Because Marc Ecko has killer brand building ideas. And so should you. Here’s the link:
“It’s Going to Be Big” by Arthur Lubow for Inc. magazine
My quick summary:
Don’t think of yourself as a T-shirt company or a jeans company, but think of [...]
Getting maximum tradeshow visibility on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Logo, MAGIC, Marketing, Marketing Tools, POOL, PR, PROJECT, Sales Tools, Start-up, Trade Shows, Uncategorized, tagged Brand, Branding, Fashion, fashion designers, Logo, Marketing, Marketing Tools, Sales Tools, Start-up, Trade Shows on December 21, 2008 | 5 Comments »
Hey, kids! It’s that time of year again. MAGIC, POOL, and PROJECT are just around the corner. Will you be ready? If you haven’t started getting your marketing materials together, you have to start now. For start-up fashion labels with a small budget, here are some cost-effective ways to get noticed and remembered.
• Rock your [...]
Getting noticed on a small budget
Posted in Branding, Fashion, Guerrilla Marketing, Marketing Tools, PR, Sales Tools, tagged Branding, Fashion, Marketing Tools, Postcard, PR, Sales Tools on September 23, 2008 | 1 Comment »
I just received a question from the kind folks at CloakInc, who had a great question about getting noticed on a small budget. Here is a question from Johanna Pradek at Cloak, followed by my answer:
“Hello,
First of all, thank you so much for providing all of this useful information. It is so helpful and very [...]
