I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand [...]
Archive for the ‘Green’ Category
The challenges of branding your green fashion business
Posted in Brand, Branding, Branding Dont's!, Business Intelligence, Fashion, Green, Greenwashing, Logo, Marketing, Start-up, Sustainable, tagged Brand, Brand Management, Branding, Fashion, Green, Greenwashing, Logo, Logo Design, Marketing, Start-up, Sustainable on June 9, 2009 | Leave a Comment »
Great article on why Anthropologie is so successful
Posted in Brand, Green, Retail, tagged Brand, Fashion, Retail on May 19, 2009 | Leave a Comment »
Thanks to my friend, fashion business consultant Juliet Sander, for finding this great article. My quick read: Anthropologie puts a lot of effort into crafting a creative lush environment for its shoppers, inspiring them to extend that feeling into their own lives with their gorgeous wares and distinctive feminine fashions. This is a successful case [...]
Green(washing) fashion
Posted in Branding, Fashion, Green, Greenwashing, Sustainable, tagged Brand, Fashion, Green, Greenwashing, Sustainable on September 30, 2008 | 2 Comments »
Green and responsible fashion is a big topic these days, now that so much awareness has been raised about the horrors of what goes on behind the fashion industry’s curtain. Things like de facto slavery, heavy pesticide use, and many other indignities require a closer look. Fortunately, many emerging designers are arriving onto the scene [...]
