Wow. The Gap tried to unveil a new logo, presumably to herald a bold new direction with its brand, but no dice. The huge consumer backlash generated on Twitter and Facebook in response to the new logo shows the power of social media to give a major voice to a brand’s believers. These days, if [...]
Archive for the ‘Footwear’ Category
Solve a problem, rock your biz
Posted in Business Intelligence, Children's footwear, Entrepreneurship, Fashion, Footwear, Footwear Business, Start-up, tagged Case Studies, Children's footwear, Fashion Business, Footwear, Footwear Business on February 1, 2010 |
Over and over again, I hear about entrepreneurs in fashion and footwear who leap ahead by solving a problem in the marketplace, by filling a market niche that nobody else has served. Cause Han, founder of See Kai Run footwear for children, did this and is now a smashing success. How can you apply this [...]
How Kathryn Kerrigan turned a footwear problem into a successful shoe biz
Posted in Entrepreneurship, Fashion, Footwear, Footwear Business, Start-up, tagged Entrepreneurship, Fashion, Footwear, Footwear Business, Start-up on December 22, 2009 |
I love this piece on Kathryn Kerrigan. Frustrated by a lack of glamorous shoe styles in her size, she decided to make them herself. With alot of dedication, smarts, and hard work, she turned her smashing footwear business into a fashion businesss with sales projections in the millions. Bottom line: if you can fill a [...]
