I love, love, love this piece on Johnny Cupcakes, and how Johnny Earle, a 27 year old from Hull, MA started his T-shirt biz selling fun designs out of his trunk, and built it into a million-plus dollar biz. Quick summary: people want what no one else has. Keep it fun, creative, and fresh. Be [...]
Archive for the ‘Business Intelligence’ Category
Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business
Posted in Brand, Brand Management, Business Intelligence, Intellectual property, Start-up, T-shirt, tagged Brand, Brand Management, Intellectual property, Start-up, T-shirt on September 17, 2009 | 1 Comment »
Need inspiration?
Posted in Business Intelligence, Fashion, Start-up, tagged Business, Fashion, fashion designers, Start-up on August 5, 2009 | Leave a Comment »
Here’s a great article on some young, up-and-coming fashion designers, and how they’re pulling off success in these tough times. Check it out and get inspired:
The New Guard
“In this most inauspicious of economic moments, it takes major guts to launch a fashion collection. Meet a crop of freshman hopefuls who have the creative chops—and business [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 | Leave a Comment »
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
The challenges of branding your green fashion business
Posted in Brand, Branding, Branding Dont's!, Business Intelligence, Fashion, Green, Greenwashing, Logo, Marketing, Start-up, Sustainable, tagged Brand, Brand Management, Branding, Fashion, Green, Greenwashing, Logo, Logo Design, Marketing, Start-up, Sustainable on June 9, 2009 | Leave a Comment »
I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand [...]
Read this while it’s hot.
Posted in Brand, Brand Management, Branding, Business Intelligence, Fashion, Marketing, Retail, tagged Brand, Brand Management, Branding, down-market, down-turn, Fashion, Marketing, Retail on April 28, 2009 | Leave a Comment »
Portfolio magazine is shutting it’s doors, so read this article before it’s too late. It’s about how the Fashion business is moving forward in these tough times, with great points on brand building, marketing, passion, creativity, value, etc.
“Fashion Forward” by WWD staff for Portfolio.com
Enjoy.
How Marc Ecko built his brand into a killer business
Posted in Brand, Branding, Business Intelligence, Guerrilla Marketing, MAGIC, Marketing, tagged Brand, Branding, Case Studies, down-market, down-turn, economy, Fashion, Guerrilla Marketing, Marc Ecko, PR on April 13, 2009 | Leave a Comment »
Ok, you have to read this article. Then when you’re done, read it again. Because Marc Ecko has killer brand building ideas. And so should you. Here’s the link:
“It’s Going to Be Big” by Arthur Lubow for Inc. magazine
My quick summary:
Don’t think of yourself as a T-shirt company or a jeans company, but think of [...]
In this economy, you really need to read this.
Posted in Brand Management, Business Intelligence, tagged Brand Management, down-market, down-turn, economy, Harvard Business Reviewi, Levi's, Nike on October 18, 2008 | Leave a Comment »
Seriously, take your butt over to your local book store and pick up the latest issue of the Harvard Business Review On Point: ”Growing Your Business in a Downturn”. Unfortunately the HBR doesn’t post articles online for free very much, so you really have to got to buy it. It’s worth every penny of the $16.95 [...]
