Wow. The Gap tried to unveil a new logo, presumably to herald a bold new direction with its brand, but no dice. The huge consumer backlash generated on Twitter and Facebook in response to the new logo shows the power of social media to give a major voice to a brand’s believers. These days, if [...]
Archive for the ‘Branding Dont’s!’ Category
The meaning of color when branding your fashion label
Posted in Brand, Brand Strategy, Branding, Branding Dont's!, Color, Emerging Designers, Fashion, Fashion Business Brand Strategy, Green, Marketing, tagged Brand, Brand Strategy, Branding, Color, Emerging Fashion, Fashion Business, Fashion Business Brand Strategy, Green, Logo, Marketing on October 8, 2010 |
Let’s face it. Everyone has a favorite color. But when branding your emerging fashion label, and choosing your brand’s colors, it’s not enough to simply have a personal favorite. It’s better to have a strategy. As in, what color palette best exemplifies the feeling and psychology of your brand? A well-written brand strategy can help [...]
Why you should never use clip art as your fashion brand’s logo
Posted in Brand, Branding, Branding Dont's!, Fashion, Logo, Logo Design, Trademarks, tagged Branding, Fashion, Logo, Logo Design, Trademarks on May 3, 2010 |
When starting a new company on a limited budget, it’s natural to cut costs as many ways as you can. There are lots of inexpensive royalty-free art/illustration websites out there that are tempting to use as a source of cheap logo art. But I don’t recommend you do so, and here’s why. First off, because [...]
The challenges of branding your green fashion business
Posted in Brand, Branding, Branding Dont's!, Business Intelligence, Fashion, Green, Greenwashing, Logo, Marketing, Start-up, Sustainable, tagged Brand, Brand Management, Branding, Fashion, Green, Greenwashing, Logo, Logo Design, Marketing, Start-up, Sustainable on June 9, 2009 | 1 Comment »
I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand [...]
Designing the right logo for your fashion brand
Posted in Brand, Branding, Branding Dont's!, Fashion, Logo, Logo Design, tagged Branding, Fashion, Logo, Logo Design on December 3, 2008 | 1 Comment »
Whether you’re attempting a logo design on your own, or have hired a skilled graphic designer and brand image expert (like yours truly), there are molto important things to consider when designing a logo for fashion brands that are unique to the biz. I’ll walk you through several considerations, so you’ll be well prepared when you [...]
Can the name of your fashion label hurt you? Why your name is really everything.
Posted in Branding, Branding Dont's!, Celebrity Fashion Labels, Fashion, Naming, tagged Branding, Celebrity Fashion Labels, Fashion, Jessica Simpson, Naming, William Rast on October 13, 2008 | 7 Comments »
This is a sad tale of an illicit love affair. It all began innocently enough. I was at a department store and happened upon a really sweet, sexy bag. Oh yeah—this baby had just the right of leather, buckles, hardware and compartments to get my motor running. I loved it, and was about to plunk [...]
My impressions on the MAGIC, POOL, and PROJECT trade shows
Posted in Branding, Branding Dont's!, Fashion, Marketing Tools, Sales Tools, Trade Shows on February 27, 2007 | 1 Comment »
This February, I was lucky enough to carve out some time away from client work to check out these trade shows myself. Since I am in the business of branding fashion companies, and helping them to create sales and marketing tools, I needed to see first-hand how brands hold up in the hot glare of [...]
Branding trends I wish would go away…
Posted in Branding, Branding Dont's!, Fashion on February 3, 2007 |
Amazing branding makes you stand out from the crowd. But it seems that alot of fashion brands are taking the easy way out, latching onto what everyone else is doing instead of being unique. Worse yet, if you are trying to launch your new brand at a tradeshow, and your booth’s branding looks frighteningly similar [...]
