I recently wrote about this topic in my latest business piece for Nolcha.com. When you start a new fashion label and you’re on a shoestring budget, it’s understood that you have to make the most of what you have. But when people are sizing up your brand in the blink of an eye, not only [...]
Archive for the ‘Brand Management’ Category
How to choose the right model to be the face of your fashion brand
Posted in Advertising, Brand, Brand Management, Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, Hiring Models, Marketing, Models, Start-up, tagged Brand, Brand Management, Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, fashion designers, Hiring Models, Independent fashion designers, Marketing, Models, Mood board, Start-up on November 16, 2009 | Leave a Comment »
Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business
Posted in Brand, Brand Management, Business Intelligence, Intellectual property, Start-up, T-shirt, tagged Brand, Brand Management, Intellectual property, Start-up, T-shirt on September 17, 2009 | 1 Comment »
I love, love, love this piece on Johnny Cupcakes, and how Johnny Earle, a 27 year old from Hull, MA started his T-shirt biz selling fun designs out of his trunk, and built it into a million-plus dollar biz. Quick summary: people want what no one else has. Keep it fun, creative, and fresh. Be [...]
Do you really know who buys your clothing?
Posted in Brand, Brand Management, Fashion, Luxury, Marketing, Trend, tagged Brand, Brand Management, down-market, Fashion, fashion designers, Luxury, Retail, Trend on August 18, 2009 | Leave a Comment »
I love this article that just came out in W magazine. My quick, two-second summary: those who are truly purchasing luxury fashion right now are not the skinny 16 year olds, they’re the established forty-something women with experience and the cash to prove it. Sure, they might like edgy or avante-garde styling, but they also [...]
Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
Posted in Brand, Brand Management, Branding, Business Intelligence, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up, tagged Brand, Brand Management, Branding, Fashion, Independent fashion designers, Marketing, Marketing Tools, PR, Retail, Sales Tools, Seminars, Start-up on July 8, 2009 | Leave a Comment »
On July 19, I will be conducting a Coffee Chat through CRAVEbusiness along with fellow superstar consultant Juliet Sander. It will be an informative, informal, and entertaining session where we discuss the ins and outs of launching a successful biz in the retail, fashion, and beauty industries, and what to expect in your business, over [...]
Read this while it’s hot.
Posted in Brand, Brand Management, Branding, Business Intelligence, Fashion, Marketing, Retail, tagged Brand, Brand Management, Branding, down-market, down-turn, Fashion, Marketing, Retail on April 28, 2009 | Leave a Comment »
Portfolio magazine is shutting it’s doors, so read this article before it’s too late. It’s about how the Fashion business is moving forward in these tough times, with great points on brand building, marketing, passion, creativity, value, etc.
“Fashion Forward” by WWD staff for Portfolio.com
Enjoy.
How a luxury jeans line used the power of brand image to stay hot in a down-market
Posted in Brand, Brand Management, Branding, Fashion, Jeans, Luxury, Marketing, tagged Brand, Branding, down-market, down-turn, Fashion, Lux, Luxury, Marketing on November 21, 2008 | Leave a Comment »
I love this story. It supports everything I believe about the power of branding and savvy marketing. When done right, your brand can withstand anything. The folks at Rock & Republic have it down cold. Read their story here:
“Selling $300 Jeans in a Down Economy,” by Stacy Perman for BusinessWeek
What I really love about their story [...]
In this economy, you really need to read this.
Posted in Brand Management, Business Intelligence, tagged Brand Management, down-market, down-turn, economy, Harvard Business Reviewi, Levi's, Nike on October 18, 2008 | Leave a Comment »
Seriously, take your butt over to your local book store and pick up the latest issue of the Harvard Business Review On Point: ”Growing Your Business in a Downturn”. Unfortunately the HBR doesn’t post articles online for free very much, so you really have to got to buy it. It’s worth every penny of the $16.95 [...]
