How to get Blog Coverage, Do’s and Don’ts

As a follow-up to my last post, where I linked to an article discussing how an emerging fashion designer used the power of bloggers to get the word-of-mouth she needed to boost her biz, I found a great article that covers exactly how to get that coveted blog coverage. So you, too, can have your [...]

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Great article: how marketing through blogs helped clothing designer thrive

I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing [...]

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How an unknown shoe designer tapped the power of blogs to create demand

I love this article on Inc.com. It profiles George Vlagos, the founder and designer behind the high quality Oak Street Shoes line, and how he launched his shoe business. The gist of the article: He had virtually no marketing budget, and very little name recognition. But when a blogger friend blogged about George’s new line, [...]

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