Branding Advice for the Fashion Business

About: Giannina Silverman

Full Name

Website

http://rocketranchdesign.com

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I'm a Seattle-based branding expert with 13+ years of experience. My passion is branding fashion, footwear, and accessories companies, and helping them create an attention-getting public image that breaks through the clutter. I have worked with companies like Doc Martens shoes, Michelle Roy, and small independent companies.

Posts by Giannina Silverman:

• November 16, 2009 How to choose the right model to be the face of your fashion brand

• September 17, 2009 Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business

• August 19, 2009 Work it, baby: More fashion trade show tips

• August 18, 2009 Do you really know who buys your clothing?

• August 6, 2009 Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.

• August 5, 2009 Need inspiration?

• July 15, 2009 Using mood boards to visualize your brand

• July 9, 2009 5 Reasons why you should be using social media in your fashion business

• July 8, 2009 Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19

• June 15, 2009 Naming strategies for branding your fashion business

• June 9, 2009 The challenges of branding your green fashion business

• May 19, 2009 Great article on why Anthropologie is so successful

• May 7, 2009 Are you a Smashing Darling?

• May 2, 2009 A lookbook success story

• April 28, 2009 Read this while it’s hot.

• April 13, 2009 How Marc Ecko built his brand into a killer business

• March 30, 2009 Why, now, more than ever, you need to invest in your brand

• March 19, 2009 Cool new website for fashion business advice

• March 6, 2009 What to do when you can’t afford a trade show

• March 6, 2009 Question from a reader re: naming your label

• January 9, 2009 Good news for indie designers in this tough economy

• December 21, 2008 Getting maximum tradeshow visibility on a small budget

• December 3, 2008 Designing the right logo for your fashion brand

• November 24, 2008 Amazing website for killer marketing insight

• November 21, 2008 How a luxury jeans line used the power of brand image to stay hot in a down-market

• November 11, 2008 Great article on retail buyers surviving the downturn

• November 8, 2008 Question from a reader on choosing a trade show…

• October 18, 2008 In this economy, you really need to read this.

• October 13, 2008 Can the name of your fashion label hurt you? Why your name is really everything.

• October 10, 2008 Reinventing the future of luxury fashion brands

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