Branding Advice for the Fashion Business

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• January 13, 2012 All good things must come to an end

• October 14, 2011 Mentors Move Mountains: Seattle fashion entrepreneurs to speak at CRAVE Chat, Oct 17

• May 9, 2011 May 19, 2011: Local Couture Designer Luly Yang to talk about Finding Success in Fashion

• April 29, 2011 FadMashion.net: connecting emerging designers with retailers & fashion enthusiasts

• February 22, 2011 How to get Blog Coverage, Do’s and Don’ts

• December 22, 2010 Great article: how marketing through blogs helped clothing designer thrive

• December 15, 2010 Great advice for anyone wishing to set up an Etsy shop

• October 12, 2010 Gap rebranding causes backlash

• October 8, 2010 Want brand longevity? Think “lifestyle.”

• October 8, 2010 The meaning of color when branding your fashion label

• June 17, 2010 It’s official. Emerging designers have clout, thanks to new sales channels.

• May 3, 2010 Why you should never use clip art as your fashion brand’s logo

• March 26, 2010 Advice on how to break into boutiques (psst…good marketing materials help!)

• March 11, 2010 Getting down to brass tacks: an emerging designer talks about the business side of fashion

• February 1, 2010 Solve a problem, rock your biz

• December 22, 2009 How Kathryn Kerrigan turned a footwear problem into a successful shoe biz

• November 16, 2009 How to choose the right model to be the face of your fashion brand

• September 17, 2009 Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business

• August 19, 2009 Work it, baby: More fashion trade show tips

• August 18, 2009 Do you really know who buys your clothing?

• August 6, 2009 Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.

• August 5, 2009 Need inspiration?

• July 15, 2009 Using mood boards to visualize your brand

• July 9, 2009 5 Reasons why you should be using social media in your fashion business

• July 8, 2009 Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19

• June 15, 2009 Naming strategies for branding your fashion business

• June 9, 2009 The challenges of branding your green fashion business

• May 19, 2009 Great article on why Anthropologie is so successful

• May 17, 2009 How an unknown shoe designer tapped the power of blogs to create demand

• May 7, 2009 Are you a Smashing Darling?

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