About: Giannina Silverman
- Full Name
- Website
- http://rocketranchdesign.com
- Details
- I'm a Seattle-based branding expert with 13+ years of experience. My passion is branding fashion, footwear, and accessories companies, and helping them create an attention-getting public image that breaks through the clutter. I have worked with companies like Doc Martens shoes, Michelle Roy, and small independent companies.
Posts by Giannina Silverman:
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November 16, 2009 How to choose the right model to be the face of your fashion brand
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September 17, 2009 Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business
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August 19, 2009 Work it, baby: More fashion trade show tips
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August 18, 2009 Do you really know who buys your clothing?
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August 6, 2009 Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
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August 5, 2009 Need inspiration?
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July 15, 2009 Using mood boards to visualize your brand
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July 9, 2009 5 Reasons why you should be using social media in your fashion business
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July 8, 2009 Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
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June 15, 2009 Naming strategies for branding your fashion business
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June 9, 2009 The challenges of branding your green fashion business
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May 19, 2009 Great article on why Anthropologie is so successful
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May 7, 2009 Are you a Smashing Darling?
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May 2, 2009 A lookbook success story
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April 28, 2009 Read this while it’s hot.
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April 13, 2009 How Marc Ecko built his brand into a killer business
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March 30, 2009 Why, now, more than ever, you need to invest in your brand
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March 19, 2009 Cool new website for fashion business advice
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March 6, 2009 What to do when you can’t afford a trade show
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March 6, 2009 Question from a reader re: naming your label
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January 9, 2009 Good news for indie designers in this tough economy
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December 21, 2008 Getting maximum tradeshow visibility on a small budget
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December 3, 2008 Designing the right logo for your fashion brand
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November 24, 2008 Amazing website for killer marketing insight
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November 21, 2008 How a luxury jeans line used the power of brand image to stay hot in a down-market
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November 11, 2008 Great article on retail buyers surviving the downturn
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November 8, 2008 Question from a reader on choosing a trade show…
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October 18, 2008 In this economy, you really need to read this.
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October 13, 2008 Can the name of your fashion label hurt you? Why your name is really everything.
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October 10, 2008 Reinventing the future of luxury fashion brands
Pages
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Recent Posts
- How to choose the right model to be the face of your fashion brand
- Inspiration from Johnny Cupcakes: How to start a rocking t-shirt business
- Work it, baby: More fashion trade show tips
- Do you really know who buys your clothing?
- Survival of the Fittest: How emerging labels can build more value in the eyes of retailers in a tough economic climate.
- Need inspiration?
- Using mood boards to visualize your brand
- 5 Reasons why you should be using social media in your fashion business
- Launching a fashion or retail business? Join me at CRAVEbusiness Coffee Chat July 19
- Naming strategies for branding your fashion business
- The challenges of branding your green fashion business
- Great article on why Anthropologie is so successful
- Are you a Smashing Darling?
- A lookbook success story
- Read this while it’s hot.
Helpful Links
- Apparel News
- Business of Fashion
- Council of Fashion Designers of America
- Designer-Entpreneurs.com
- Easy Sourcing
- Email Diva’s Fashion Marketing Blog
- Entrepreneur magazine
- Fashion Biz Inc Resource blog
- Fashion Center
- Fashion Incubator
- Fashion Net
- Fashion Riot
- GEN ART
- INFOMAT
- MAGIC Marketplace,
- Nolcha
- POOL tradeshow
- PR Couture
- PROJECT trade show
- Retail Minded
- Seattle Fashion Week
- Smashing Darling
- Women’s Wear Daily
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