- Hi! My name is Giannina Granata Silverman, and I’m a Seattle-based graphic designer and branding expert with 18 years of experience.
- I receive no money or compensation to write this blog, it is simply dedicated to helping you be successful!
- My company is Rocket Ranch Design & Advertising, and we create break-through branding and promotion for consumer products companies, including those in the fashion, footwear, and accessories markets. We create brand strategies, create names and taglines, design logos, websites, advertising, packaging, look books, and all kinds of marketing materials. I have worked with Doc Martens shoes, Michelle Roy accessories, Truly Organic Apparel, and small independent designers and fashion-related companies. Here are some examples of my past work in the industry.
I was formerly a guest blogger at Nolcha.com, a blog dedicated to bringing business to the forefront of the emerging fashion market.
I also work with clients in the Health & Beauty, Food and Beverage, Consumer Finance and Entertainment businesses.
For more information about Rocket Ranch Design & Advertising, please go to:
And to follow me on Twitter, please point your browser to www.twitter.com/giasilverman
Hello Giannina,
I stumbled across your “blog?” and just wanted to say “thank you!”….if for no other reason than the fact that you’ve included somewhat difficult to locate information links on the right hand side of your webpage. LOL…
I opened a women’s clothing boutique, online only, out of my house this year and have been on a crazy, stressful, exhilarating ride ever since.
I’m registering to attend MAGIC, as we speak, but have had difficulties figuring out how Pool and Project fit into the picture….where they are, how to get info, and so on and so forth. Thanks to you, I have their website links and can now transfer that little bit of stress to something else entirely!
Ahhh…it’s great, though. I’m having so much fun.
I know that your insights are geared more for fashion designers and labels, but I have to say that much of the insight and info that you’re imparting is helpful to me, the retailer, too.
Thanks a bunch, take it easy and take care!!
Angela Jakubiec
jezzabelle.com
Hi Giannina! I love your blog, and I’d like to see if we can establish a relationship. Our focuses are complementary, I think.
Please take a look at my site and see if we can link each other.
Best,
A
Hello,
First of all, thank you so much for providing all of this useful information. It is so helpful and very applicable.
I am one half of the CLOAK Apparel Inc. creative team. CLOAK is a new fashion brand with a cause. We are using our passion for fashion and design to become a vast resource for charities and missions groups aorund the world. We are focusing on producing designer tees and scarves for the moment and have already launched a collection titled, “Positivity Moves.” Positivity Moves is a designer t-shirt with a large + symbol on it that represents posivity. The profits from that collection will be donated to help the food crisis and recent hurrican devastation in the nation of Haiti.
We currenly do all of our selling online. Because we’re a small start-up, we don’t have a large budget to attend trade shows where we could get get large quantity orders. Most of our budget has been spent on producing the shirts at sample quantities. We’ve been selling the shirts piece by piece on our website. We obviously can’t continue to do business that way if we plan to reach our business objectives. Our #1 problem is a lack of knowledge as to how the business works. We KNOW we have a great product and we’ve have tons of designs just waiting to get produced. We’ve worked hard on our presentation, look book, line sheet and overall brand ID.
So, the BIG questions are…
How do we get our product in front of buyers?
Who should we be sending our look book to?
Is there a directory with contact info available?
PLEASE HELP!!!
Hi Giannina,
I was wondering if you ever covered the topic of how to approach the buyer at a boutique? I have a new product (it falls under the Food & Beverage category I guess) and I am just now starting to work on getting the product into stores. I would love to know if there is a protocol on how to go about doing this – without going to a trade/gift show.
Any advice? Or any suggestions of articles/blogs/posts that address this question?
Thanks for your time. I love the blog and can’t wait to read more of it!!
Hi Shannon,
Thanks for your question! I will respond shortly…
Good luck and thanks for reading!
-g
Hi Giannina,
Love your blog! I feel revived, a new zest I have for getting more fashion lovers to know about the wonderful Australian brands I wholesale here in the U.S. Thank you for your wisdom and insight! Keep sharing the news
love your blog. thanks!
Hello Giannina,I stumbled across your “blog?” and just wanted to say “thank you!”….if for no other reason than the fact that you’ve included somewhat difficult to locate information links on the right hand side of your webpage. LOL…I opened a women’s clothing boutique, online only, out of my house this year and have been on a crazy, stressful, exhilarating ride ever since.I’m registering to attend MAGIC, as we speak, but have had difficulties figuring out how Pool and Project fit into the picture….where they are, how to get info, and so on and so forth. Thanks to you, I have their website links and can now transfer that little bit of stress to something else entirely!Ahhh…it’s great, though. I’m having so much fun.I know that your insights are geared more for fashion designers and labels, but I have to say that much of the insight and info that you’re imparting is helpful to me, the retailer, too.Thanks a bunch, take it easy and take care!!
+1
Glad you found the info useful! Best of luck on your retail venture! BTW, you may also want to check out Women’s Wear Daily, a great source of info for retailers.
I just want to say THANK YOU SO MUCH I am so happy that I have found this blog. I just dont know how to follow it (please help) I just stumbled on this the other day and I am finding everything that I have been looking for all on this site. This is such VALUABLE information and I just want to thank you so much for putting all of this information in one place. I am so grateful THANK YOU THANK YOU
You’re welcome! I wish you all the best!