Great article: how marketing through blogs helped clothing designer thrive
December 22, 2010 by Giannina Silverman
I love this article about Shabby Apple, a dress company inspired by vintage looks, and how the designer launched her business and connected with bloggers to get her message out there inexpensively. The article also covers other strategic hits and misses, things we can all definitely learn from. But founder Athelia Woolley must be doing something right: after being founded in 2007, the company is now doing a profitable 1.4 million in annual sales.
Read the article here on Crain’s New York:
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Posted in Blogging, Emerging Designers, Entrepreneurship, Fashion, Fashion Business Launch, Guerrilla Marketing, Marketing, Marketing Tools, PR, social media, Start-up | Tagged Blogging, Emerging Fashion, Fashion, Fashion Business, Fashion Business Brand Strategy, Fashion Business Case Studies, Independent fashion designers, Marketing Tools, PR |
