Wow. The Gap tried to unveil a new logo, presumably to herald a bold new direction with its brand, but no dice. The huge consumer backlash generated on Twitter and Facebook in response to the new logo shows the power of social media to give a major voice to a brand’s believers. These days, if [...]
Archive for October, 2010
Want brand longevity? Think “lifestyle.”
Posted in Brand, Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, Lifestyle, tagged Brand Strategy, Branding, Fashion, Fashion Business Brand Strategy, Lifestyle, Marketing on October 8, 2010 |
I’ve said it before, and I’ll say it again: the best long-lived brands think about themselves as a lifestyle. Tory Burch has done this exceedingly well, and in her interview with Ladies Who Launch (available at the link below) credits the lifestyle concept, and following the lifestyle needs of her customers, with being a big [...]
The meaning of color when branding your fashion label
Posted in Brand, Brand Strategy, Branding, Branding Dont's!, Color, Emerging Designers, Fashion, Fashion Business Brand Strategy, Green, Marketing, tagged Brand, Brand Strategy, Branding, Color, Emerging Fashion, Fashion Business, Fashion Business Brand Strategy, Green, Logo, Marketing on October 8, 2010 |
Let’s face it. Everyone has a favorite color. But when branding your emerging fashion label, and choosing your brand’s colors, it’s not enough to simply have a personal favorite. It’s better to have a strategy. As in, what color palette best exemplifies the feeling and psychology of your brand? A well-written brand strategy can help [...]
