Advice on how to break into boutiques (psst…good marketing materials help!)
March 26, 2010 by Giannina Silverman
This article from CNNMoney talks to boutique owners and industry experts and underscores the importance of things I have been discussing on my blog. Like understanding your target market, having a brand strategy, and well-produced marketing materials (like a beautiful look book) that help the line shine. Look like the real deal, nab those appointments, and rock them out!
Read the full piece here:
“How fashion designers break into boutiques”
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Posted in Brand, Brand Strategy, Branding, Business Intelligence, Emerging Designers, Entrepreneurship, Fashion, Fashion Business Brand Strategy, Logo, Lookbook, Marketing, Marketing Tools, Start-up | Tagged Branding, Emerging Fashion, Fashion, Fashion Business, fashion designers, Independent fashion designers, Logo, Look book, Marketing, Marketing Tools, Start-up | 1 Comment
Nice blog…great content hope you stick with it!!!!