I just wrote on this topic for Nolcha.com. Social media—word of mouth on steroids— can give your fashion biz the boost it needs to gain traction.
Here’s an excerpt:
Social media is all the rage: fashion brands like Gucci, Rachel Roy and Louis Vuitton are all tapping into this medium to have their voices heard in a free-global marketplace.
At the 9 Festival for Fashion and Photography in London, fashion executives spoke about the impact social media is gaining in their business.
Stephanie Phair, Director of www.theoutnet.com explained the new presence of Facebook and blogging in business. “In traditional media fashion designers and retailers had a push mentality where we told you what you wanted and what your should buy. Now with social media a push-pull mentality has emerged where customers have a very important voice.”
The beauty of this media revolution is that anyone can participate, from the consumer to the independent fashion designer, yet few fashion brands are embracing the full potential of social media’s impact on their business. Here are the top 5 reasons you should be using social media now….Read the full article here.
Hi Giannina,
i’ve just read your article and having shunned the social media circuit & probably the only person i know who doesn’t have a facebook profile, i am becoming a believer.
I though it was a waste of time which would be better spent writing content; i recon being a sanguine i was also a bit scared i would get caught up with conversations and spend most of my time chatting away.
If its going to add to my bottom line and also learn what prospective clients want, its a good investment in my books.
Kudos and all the best.
T
Hi Antony,
I am so glad you found the topic useful. If you ever need help with setting up your social media strategy, let me know and I can connect you with some savvy people.
Best wishes,
g