I just wrote about this topic for Nolcha.com. As green fashion evolves from a hot trend to the status quo (and I sincerely hope it does), how will fashion companies distinguish their brands when everyone is using the same branding conventions? In my article, I talk about branding trends—or clichés—to avoid when creating your brand image for your green start-up. I also discuss logos, naming, and more.
Here’s the link:
The Challenges of Branding Your Green or Sustainable Fashion Business”
Enjoy!
