Are you a Smashing Darling?

If you are an indie fashion label, then you should be. SmashingDarling.com is a place where indie fashion labels can show and sell their wares online to the discerning fashionista, as an alternative to mass market fashion and malls. For indie designers, it’s great way to build a cult following and sell your product.

I recently had the opportunity to interview Trish Ginter, one of the amazing forces behind Smashing Darling, and she gave some great advice for indies looking to showcase their wares on Smashing Darling, as well as some thoughts on how sites like hers might shape the fashion world. Here’ s the interview, enjoy!